SOCIAL MEDIA
Patrick Bodnar has a proven record of developing engaging organic social media content, as well as paid campaigns that drive results.
A few accomplishments include:
484% year-over-year increase in USA Climbing’s Instagram reach during his first year alone
312% year-over-year increase in USA Climbing’s Facebook reach during his first year alone
Increasing USA Climbing’s social media collaborations with athletes by 363% from 2023 to 2025, and social media collaborations with partners by 550% from 2023 to 2025, both of which would become key drivers for achieving USA Climbing’s social KPI’s
PPC campaign development and management across Meta Ads (in tandem with Google Search and Display campaigns), contributing to more than $2,000,000 in online sales revenue during Patrick’s tenure at The Spot Climbing Gyms (exceeding the company’s entire online sales revenue prior to his tenure)
Developing standard operating procedures to ensure consistent brand image and tone across platforms and social media teams for USA Climbing, the Joe’s Valley Climbing Festival, The Spot Climbing Gyms, and countless other clients
A few examples of content include:
USA Climbing’s most-viewed and highest-reaching organic content of all time
Views: 1,800,000+ on Facebook
Reach: 959,000+ accounts on Facebook
USA Climbing’s most-shared organic content of all time
Shares: 776 on Instagram
USA Climbing’s most-commented-on and second-most-liked content of all time
Likes: 10,000+ on Instagram
Comments: 50+ on Instagram

